Leadership is one of the most important aspects of business development.
Many times I’ve said that you have to have a mission, you have to have a purpose, you have to have the right organisational culture. All these things are very important but if a company doesn’t have that, it means the leadership is not putting that in place. If you look at the systems within a business, the people that have been hired, how people operate, that is the culture of the business. The leadership has to take responsibility for that.
So how do you develop great businesses? By developing the leadership within that business.